Marvel Comics has a twelve month rolling average for my highest wholesale discount. (Qualifying for roughly an extra 3%.)
DC has a six month rolling average. (extra 3%)
I've qualified for the Marvel discount for a number of years now.
I was always about 25% below the DC discount, and even when I piled on reorders, I could only get to within about 5%. So I gave up, and more or less dropped back down to being about 35% below the necessary levels. (Discount levels apparently can be a de-motivator as well as a motivator.)
Anyway, I was so far below the DC level, that I quit trying.
The DC New 52 has been so dramatic that I've reached the necessary discount level with one dramatic month. Not only was it a five week month, but it just seemed like everything arrived in that time frame.
So the extra 3% went from being unreachable, to totally blowing it out of the water. I'm enough over the level that it would carry me for several months even at the old level of sales. I don't think that will be necessary, because sales --while they've dropped to more moderate numbers -- are still well above the old numbers. So...it probably means I can count on the extra 3% for the foreseeable future.
Every little bit adds up.
I qualified for another 5% discount from DC on backstock in December because I filled out a survey, so I'm going to spend some of my savings on buying up as much Evergreen product as possible. Multiple copies of Sandman and Y-the Last Man and such. Hopefully, I won't have any more instances where I have shortages for a few weeks.
Kudo's to DC for taking a risk and making it work.
5 days ago