Wednesday, May 11, 2011

The simple stuff.

Most comic stores have racks that are waterfall in nature. So the bottom third of every comic is obscured. Many comic stores feather their titles, showing the left 2/3rds to 1/2 of the comic, but overlapping the right hand side.

There can't be but a handful of comic shops in this world that can show the full cover of every comic.

So, whenever a publisher puts their title at the bottom of the comic, and/or on the far right margin, they almost guarantee their comic won't sell.

What a waste.


So, you know, books pretty much come in standard sizes (well, there are tons of variations, but a majority of books are standard sizes.) So to conserve room, we stack like-sized books with like-sized books.

But customers simply don't see it. They throw any old book with any old book-- but a stack of 11" books don't collate well with a few 14" covers mixed in, and so on.

I don't know.

It seems simple to me.


1 comment:

Anonymous said...

simple but this is the kind of thing graphic designers love
what works in marketing is not artistic
nobody would work in graphics design if they couldn't be creative, this is why you as a merchandiser sees 'stupid shit', but the artist see's brilliance
ergo the artist doesnt give a fuck if a rag sells