Tuesday, July 14, 2015

Publishing frequency.

It's interesting to me that Tuskers


Is slightly outselling Tuskers II.  


I think that's a good thing, assuming that people like Tuskers enough to read the sequel.  Which I think will happen if the sequel is readily available.

It kind of affirms my thought that having steady releases helps sell books.  I researched the whole momentum thing when I started and saw that most books have a rather dramatic dropoff after about 5 or 6 months.

So having Tuskers II come out 4.5 months after Tuskers probably was good timing.  Having Tuskers III come out at the same frequency would probably also be a good idea.

I think it's a lot like my store.  (I find lots of similarities to my business in writing.)

The one thing you have to have is a steady flow of new product.  This is almost more important than anything else you can do.  I'll delay paying myself, put off other bills, in order to get a steady supply.  If you don't do this, you're dead.

Sadly, many stores cut back on buying product when they have cashflow problems, which would seem to make sense on the surface, but in the end sends out the wrong message to your customers.  Never cut off the steady flow of material.

New product brings them in and reminds them of old product.  It's crucial.

It doesn't mean you have to go crazy -- but it almost always means you're in uncomfortable territory if you're trying to get ahead of the market.

I see some publishers doing similar things, either because of finances or because they are feeling overwhelmed.  I think it's a bad idea to delay publication for too long.  A really bad idea.  But they are the boss of me in these things, as long as I want to have a publisher. 

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