The Barnes and Noble strategy continues to mystify me.
I'm pretty sure that a full on bookstore B & N would still be viable if that's where they spent their time, space, energy and money.
So the first ad on TV I see for the holiday season? An ad that is mostly about the Nook.
But in the latest quarter of the year, their sales in the Nook were down 32.2%. Their sales in digital content were down 21.2%. Their sales in digital accessories were down 41.3%.
Meanwhile their sales in actual books were down 3.7%, which they attribute to the drop off in sales of 50 Shades of Gray. Which I believe.
So putting yourself out of business to support for a failing model, and destroying what is a viable model in the meantime. Why? WTF?
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I wonder how long B&N's got left before they go the way of Borders. 5 years? 3?
Personally I think they'd be fine if they just downsized most of their stores into leases half the size of their current ones. It's this behemoth model that they can't sustain.
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