Explains itself. This is the 12th year we've done this.
It's a nationwide promotion, always on the first Saturday of May, where the publishers create comics just for this event and we retailers buy them at a minimal cost (ah, hem...which nevertheless adds up, so if you buy something while you're in the store that would be good -- but not required.)
After having massive leftovers the first nine years or so, we've been running out the last two years. I'm still trying to gauge demand, so you might want to be early rather than late.
We're letting people take 3 comics this year.
Have fun everyone!
3 days ago