Saturday, March 14, 2009

Hoodoo vs Bachelor

Seems to me, Hoodoo has it right. The selling season is mostly over, why not pre-sale next season's tickets, and allow skiers to use ticket the rest of this season?

I may be wrong, but I'd think getting warm bodies to your area may be the most important thing, right now. While they're there, they may buy your overpriced hamburgers and soda's or whatever.

Like movie theaters, who supposedly make the bulk of their 'profits' not from tickets, but from selling concessions.

If I had bought a ticket from G.I. Joe, I'd be really upset the Bachelor isn't honoring them.

Bachelor gave G.I.Joe the ability to sell tickets--it should have been THEIR responsibility to vet whether it was good risk. Not the customers.

I'm pretty sure the old, locally owned pre-corporate Bachelor would have graciously honored those tickets.

What are they losing? People skiing on already groomed trails? Already staffed restaurants? Ticket takers who are taking tickets?

The damage was done. Let the poor saps ski.


RDC said...

I disagree with you concerning the Bachelor/Joes ticket situation. As long as the people can get refunds from Joes, and Bachelor cannot, then I agree with Bachelors position that they are nolonger useable.

Bachelor is a supplier and has absolutely no leverage in a BK situation. Since Joes is intending to restructure they are still being responsive to customer requests for refund. If that was not the circumstances and the customer could not get a refund at all then I might take a different position.

Lets put it another way. What if a comic book supplier was handing out discount coupons or coupons for getting one comic book free and you got reimbursed (your sale price plus a handling charge) from the supplier. Then the supplier goes BK and you know that you would not get reimbursed what would you do? I would make a wager that you would stop accepting them.

RDC said...

One other thing while food is a substantial source of revenue for a ski area, I believe that it is a much smaller number then the lift tickets. Considering that a lift ticket at a first line resort across the US ranges from 55-80 dollars per day, I doubt that most skiers spend half of that on food while they are there.

Plus unlike a movie theater where as long as everybody gets a seat there is not really any impact by another seat getting filled, the more skiers, the more crowded the runs, the longer the lift lines, etc. Things which certainly make the experience less enjoyable for other paying guests.

tim said...

I'm with Duncan on this one. It doesn't matter, in a customer-focused business, who is wrong and who is right.

What you never want to do is leave a bad taste in the customer's mouth.

Bachelor can shoot themselves in the foot if they want to, but do they really want to?

To make your customers into enemies, especially in the day of the Internet, is foolish.

This case is especially clear because the customers did nothing wrong. It's between Bachelor and Joes.