It's back to my base.
When I reached the peak of my diversification efforts a couple of years ago, my non-comics part of my store reached 55% of sales.
They have been around 50% for most of the last few years.
When I first approached my landlord for a new lease, she said,"You'll weather this better than most stores, because of the kind of business you have...."
"What ya talkin'about?" I felt like saying.
But you know what? I'm thinking she's right. I have regulars, and that makes all the difference.
So far this month, comics and comic related material are accounting for 75% of my sales. It's still early, but .... wow.
Meanwhile, after losing a few steady regulars late last year and early this year, the subscription list seems to have stabilized. I even had two new sign-ups yesterday.
I'm sort of hoping, but not expecting, that the WATCHMEN movie will remind a few lapsed readers how much they liked graphic stories. (Though I fear an unending stream of 17 year old guys making snarky comments but not buying anything....)
16 hours ago