It's back to my base.
When I reached the peak of my diversification efforts a couple of years ago, my non-comics part of my store reached 55% of sales.
They have been around 50% for most of the last few years.
When I first approached my landlord for a new lease, she said,"You'll weather this better than most stores, because of the kind of business you have...."
"What ya talkin'about?" I felt like saying.
But you know what? I'm thinking she's right. I have regulars, and that makes all the difference.
So far this month, comics and comic related material are accounting for 75% of my sales. It's still early, but .... wow.
Meanwhile, after losing a few steady regulars late last year and early this year, the subscription list seems to have stabilized. I even had two new sign-ups yesterday.
I'm sort of hoping, but not expecting, that the WATCHMEN movie will remind a few lapsed readers how much they liked graphic stories. (Though I fear an unending stream of 17 year old guys making snarky comments but not buying anything....)
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2 comments:
Does this mean that books aren't doing as well as they were before? Weren't you saying a couple months ago that books were your new gravy train?
Book sales have been down the last couple of weeks, which relates to the less tourist things.
I need to quit reacting to each day's sales, positive or negative, though.
My long term plans are pretty solid, as long as I stick to them.
I spent too much money on books in the fall, and then compounded that in spring. But it'll all get absorbed by the budget by summer as long as I don't blow another fuse.
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