Here's a question for you:
How many Harry Potter books would've sold if they had sold at full retail price? If they had always sold at retail price, and everyone knew they sold at retail price, and that's just the way it was?
Just about as many as actually did sell.
People would've bought them and enjoyed them and never given the price a second thought.
Here's another question for you: What if Walmart had never existed?
We wouldn't miss it a bit. We'd have the same quality of life we have now.
A third really outrageous question:
What if people had to save up to buy something, and when they had enough money, they had to walk to the nearest local store and buy it at full retail? What would our lives be like?
We'd all have less stuff, we'd be careful to buy quality, and we'd treasure it more.
12 hours ago