DC did a survey about the New 52 comics, that more or less confirms what I already knew.
70% of the increased sales were due to comic regulars.
25% were due to lapsed readers coming back.
5% were new readers.
Sounds about right.
Also 93% were male. And less than 2% were under the age of 18.
I repeat, between 1 and 2% were under the age of 18.
Most customers are between the ages of 25 and 45.
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