I sold all six copies of Led to the Slaughter I had in the store within 2 hours yesterday.
Like, Wow.
I've figured out the most effective phrasing, the combination of words that best sells the book, which goes something like this:
"I wrote this book..." I say in a mild voice. I lean over and touch it. Sometimes, I'll put it in their hands.
"Oh?" Either zero interest (about 50%) or tiny interest (about 25%) or actual interest.
So if they evince actual interest, we go on. Otherwise, I shut up.
"How cool!" they might say. "You're Duncan McGeary? What's it about?"
"Do you know what the Donner Party was?"
Most people say yes, otherwise I explain. Then I point to the sub-title, the Donner Part Werewolves.
Some customers nearly throw the book back on the shelf, but others are unfazed, so I continue.
"Well, I wrote it as if I discovered the original journals of the Donner Party. You know, they all wrote in journals in those days. So I try to keep is as real as possibly, the real people, the real sequence of events...except, at certain important points, I put in the werewolves (which I treat as natural creatures.)
Customer either 1.) put its back. 2.) starts leafing through it. 3.) Carries on the conversation.
I then offer to sign it.
And then, I stay silent. Waiting. And amazingly, a certain number will put it in front of me and say, "I'll buy it."
So the paradox is -- I can sell my own books when I'm in the store.
But I can't write my books when I'm in the store...
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