I get this fishing question a lot.
I recognize it, because I have the same impulse.
Problem is, you'll never get a straight answer. Or at least one you can fully believe.
Probably the best policy is to always say.....ALWAYS...."We're doing great!"
Truth is, though, it's almost always a wait and see attitude. I can tell you how I DID, but I can't tell you how I'm doing until after I'm done -- with the day, the week, the month, the Holidays, whatever.
So....how are you REALLY doing? With a slight tone of sympathy.
But I simply don't know, won't know until Christmas is over.
In the Modern Christmas, it all comes down to the week before Christmas and the few days after.
Last year, for instance, started out wretchedly, and the Christmas ended up being pretty good.
I do hate the vulnerability of all the business happening in such a short period of time, though.
4 hours ago