It requires a certain light touch to sell effectively. It's necessary to 'want' to make a sale, without an odor of 'needing' to make a sale. It requires the ability to let people walk away without being grumpy; and not greeting them at the door with a gloomy expression.
It's all in the head. I've started off days with a big sale and felt just great all day, only to end with lower than average sales. I've started off days with no sales for several hours, a sinking feeling in the pit of my stomach, and a creeping scowl on my face, only to end to day with a bang.
Early afternoon, had a woman hand me a 100.00 for a purchase, and I didn't have the change in cash.
"I haven't made the cash for change....yet," I said, with a smile.
"Oh, I like that. Yet. You have a good attitude."
"Not always," I laughed. "But I have learned it's harder to make a sale if you aren't cheerful."
Obviously, yesterday was another of those slow Tuesdays. I noticed that I had an even worse day last year, and ended up with a good Christmas, so I'm not taking it to heart. I think there is a hangover from Black Friday on the following week (which begs the question of how useful that weekend is -- especially if you achieved high sales by giving high discounts.)
One of the surprises to me is that morale is a problem at all. In the past, if I was feeling down about things it was understandable because I usually had bills to pay and debt building up.
This time, that isn't happening. But I still find those slow hours hard to endure cheerfully.
But I'm 10,000% better at it than I used to be.
1 week ago