What's with the naming after numbers? New fad, I guess.
I was reading a story about "when" someone should change their logo, to be more "up to date." Frankly, that has never occurred to me. I've had the same flying horse logo since the beginning and why on earth would I change it?
Being in the same location for 30 years, I may be the last "unimproved" space downtown, heh. (Well, I did do a makeover about 20 years ago.) I'd love to replace the ceiling, the lights, the carpet, give everything a fresh coat of paint, but I have nightmares about moving all the stuff in the store.
Most people just see the product plastered all over the store, and not much past that.
Does everything have to be fancy? Can't a little funk be allowed to survive?
I have called downtown a case of "failing upward." Every time a business goes out of business, the next business (or landlord) makes improvements which raises the rents which then make it that much harder for the next business to survive.
The vacancy rate and rent rate are based more on whether there is another business lined up to take the space, than whether anyone is actually making money, which is fine as long as there is always someone lined up.
Not much anyone can do about it. Penny's Galleria become "1000 Wall" is just a classic case of gentrification. I'm sorry that downtown is losing it's last vestiges of Funk, but the process is too far along to reverse now.
LATER: Was telling Linda about changing the logo. "What am I going to do, change my logo to something more cyber looking?"
"You know, like changing the flying horse into something metallic looking, or steampunkish...."
"Actually, that's kind of a cool idea."
3 days ago