Friday, January 16, 2009

Pegasus Tagline.

I noticed in today's Bulletin article on Taglines, that the Bend bookstore, Between the Covers (I always want to say, Under the Covers, for some reason) has a nice little tag.

"Book lovers never go to bed alone."

Nice. Sly and cozy, just like the name of their store.

So I thought Pegasus Books should have a tagline.

For instance,

"Pegasus Books -- Buy a Damn Book."

Says what I want, but there is something inelegant about it.

How about,

Pegasus Books -- Buy a book, you illiterate wretch."

Better. Still says what I want, but there is still something...oh, I don't know...blunt? about it.

"Pegasus Books -- Show some parenting, and buy your kid a book."

Or how about:

"Pegasus Books -- Comics -- Smarter than you are."

Hmmm.

I think I'm not quite getting this marketing thing.

Anybody have any suggestions?

*****

"Pegasus Books -- older than our customers." Tim

Pegasus Books -- Where imagination takes flight. Olde Dame

Pegasus Books -- Fascinating reading is just around the Bend. Olde Dame

Pegasus Books -- Where books wing their way into your heart. Olde Dame

Pegasus Books -- Just Who the Hell is Oprah? Dunc

Pegasus Books -- What do you mean you want change? Dunc

Pegasus Books - Buy this book or we'll kill this puppy. Bruce.

Pegasus Books -- Make a deal, or we'll club a seal! PopGoesBend.

6 comments:

tim said...

Pegasus Books--Older than our customers.

Olde Dame Penniwig said...

I think your ideas are hilarious and have the perfect touch of desperation.

Pegasus Books -- Where imagination takes flight.

Pegasus Books -- Fascinating reading is just around the bend.

Pegasus Books -- Where books wing their way into your heart.

Linda McGeary said...

You always make me laugh. Yes! O.K. I'll buy a book!

Ed Perkins said...

Pegasus Books - Where imagination takes flight...that's it! Olde Dame's other two sugesstions are almost as good.

bruce said...

Pegasus Books - Buy this book or we'll kill this puppy.

PopGoesBend said...

If nobody comes down here in the next hour to buy a comic, I'm going to club this baby seal. That's right!!! I'll club a seal to make a deal!!!