I noticed in today's Bulletin article on Taglines, that the Bend bookstore, Between the Covers (I always want to say, Under the Covers, for some reason) has a nice little tag.
"Book lovers never go to bed alone."
Nice. Sly and cozy, just like the name of their store.
So I thought Pegasus Books should have a tagline.
For instance,
"Pegasus Books -- Buy a Damn Book."
Says what I want, but there is something inelegant about it.
How about,
Pegasus Books -- Buy a book, you illiterate wretch."
Better. Still says what I want, but there is still something...oh, I don't know...blunt? about it.
"Pegasus Books -- Show some parenting, and buy your kid a book."
Or how about:
"Pegasus Books -- Comics -- Smarter than you are."
Hmmm.
I think I'm not quite getting this marketing thing.
Anybody have any suggestions?
*****
"Pegasus Books -- older than our customers." Tim
Pegasus Books -- Where imagination takes flight. Olde Dame
Pegasus Books -- Fascinating reading is just around the Bend. Olde Dame
Pegasus Books -- Where books wing their way into your heart. Olde Dame
Pegasus Books -- Just Who the Hell is Oprah? Dunc
Pegasus Books -- What do you mean you want change? Dunc
Pegasus Books - Buy this book or we'll kill this puppy. Bruce.
Pegasus Books -- Make a deal, or we'll club a seal! PopGoesBend.
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6 comments:
Pegasus Books--Older than our customers.
I think your ideas are hilarious and have the perfect touch of desperation.
Pegasus Books -- Where imagination takes flight.
Pegasus Books -- Fascinating reading is just around the bend.
Pegasus Books -- Where books wing their way into your heart.
You always make me laugh. Yes! O.K. I'll buy a book!
Pegasus Books - Where imagination takes flight...that's it! Olde Dame's other two sugesstions are almost as good.
Pegasus Books - Buy this book or we'll kill this puppy.
If nobody comes down here in the next hour to buy a comic, I'm going to club this baby seal. That's right!!! I'll club a seal to make a deal!!!
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