In Case you haven't already read this in the Bulletin today, or in the myriad of local blogs, I present the following with a hearty AMEN!
Bend’s short-sighted planning will have far-reaching effects
By Alistair Paterson / Bulletin guest columnist
Published: January 26. 2008 5:00AM PST
As a transplant to Bend from Kauai, Hawaii, I am struck by the similarities between the two communities. Both are about the same size, have approximately the same number of people and face the same growing pains and challenges, i.e. a rapidly expanding population base and an infrastructure struggling to keep pace with it. Additionally, they pride themselves on their natural beauty and their numerous outdoor athletic activities. Indeed, the prose in their respective tourist publications is so similar one might easily suppose it’s generated from the same source.
What puzzles me is why these wonderful places are so willing to surrender all the qualities that made them so special. There’s still hope that Kauai may retain some of its rural appeal, but Bend, based on its recent past, appears committed to a never-ending stream of new “community” housing developments. Even the most casual observer cannot help but note the large number of cheaply constructed tenement-style row houses that will certainly deteriorate into the slums of the future.
Somehow, developers have convinced the powers that be that these poorly conceived communities serve Bend’s best interest. While the real estate market was booming, their heavily promoted product was quickly snapped up by a naive audience of buyers easily persuaded that this would be their last chance to jump aboard the real estate express. With the continuing downward spiral of the market, however, these same developers are being forced to significantly discount their product. The result is that they cut even more corners in the building process and subsequently market the homes for substantially less money than they persuaded buyers to pay for them over the past few years. Potential buyers would have been well advised to remember the adage “the bitterness of poor quality remains long after the sweetness of low price has disappeared.”
The situation has deteriorated so dramatically that across the nation Bend is perceived as having been vastly overbuilt and on an inventory versus population ratio, the amount of unsold homes on the market is among the highest in the country. It’s well past due that the overactive promotional glands of the visitor’s bureau, the chamber of commerce and the City Council be tempered by these facts. Any more development is not only ill-advised but practically suicidal, at least until current inventory levels have been significantly reduced and infrastructure improvements catch up with the recent population explosion. To even consider allowing Juniper Ridge to proceed under the current conditions is essentially nothing short of criminal.
Yes — planning for future growth is prudent and appropriate, but it’s also essential that the city take off its rose-colored glasses and accept the reality that Bend has a crisis on its hands. The visitor’s bureau spends $250,000 on its most recent advertising campaign but ignores the fact that, thanks to this thoughtless development frenzy, there is no longer even an attractive approach to the city. Anyone driving into Bend — according to current promotional materials the land of blue skies, powdery snow, elegant fare, snow angels and sleigh rides — will instead face clogged roads, urban sprawl, commercial strip malls, enormous billboards, a downtown with the worst festive lighting display of any resort area, and a city sharply divided between the haves and the have-nots.
In more than 30 years of general real estate, I’ve never observed such a lovely community with so many red flags waving at the same time. The current proliferation of gated communities is one of the first signs of a city in crisis, as these only serve to further polarize and divide a community that is increasingly losing all sense of its original appeal and ambiance. I know the people who live in these enclaves will object to this description, but it’s quickly obvious that the vast majority of their residents are recent transplants who escaped to Bend only to work toward the destruction of everything that drew me here originally. If indeed the tourist bureau’s promotional material is to be believed, why are gated areas a requisite at all?
The impact of such short-sighted planning coupled with a nationwide real estate crunch will have far-reaching effects for the city of Bend. I believe it will be at least four years before the median real estate prices return to those of 2006. It’s vital to remember that sooner or later, you reap what you sow, and if there is not an immediate perspective adjustment at every level of planning and promotion, then the only thing requiring more money will be a minor name change and new entry signage stating “Welcome to Bend — a gorgeous little community until greed took the lead.”
Alistair Paterson lives in Bend.
Saturday, January 26, 2008
Subscribe to:
Post Comments (Atom)
1 comment:
I'm trying to find out where and how that particularly piece of puffery originated. Anybody have any ideas?
*
The part about from "Kauai' is highly suspicious, and the notable comment about both being ran by the same PR firm, in terms of promotion and rhetoric being the same.
Think about the Mt-Borealis deal a few weeks in the SORE, this was well written and a pun on developing MT-B.
The MORE interesting question, is why did the BULL print it????
There are excellent but tired points. Certainly #1 is that in spite of ALL the promotion about Bend being an Aspen, in fact the target is that of a poverty stricken desert Island whose HUB is Walmart/Costco.
I think its a wake-up call to those running PR/Marketing ( or at least spending taxpayer dollars on such ). The PR isn't working, and building SHIT ( Siberian Debt Shacks under $180k ), is NOT the solution to selling the over-supply of mcMansions in gated communitys. Which is the real problem. The real problem is the homes in these gated community's, and they're NOT selling.
I think another wake-up call was that story about out in East-Bend how they're still going to crank out a sea of $180k( $120k or lower to sell ) crap-shacks, that will be welfare meth-labs for years to come. It must be the scaring the hell out of people who have invested 100's of millions in Bend being 'branded as Aspen', too in fact become "Burns with too many crap-shacks".
The PR ain't working, the BIG message is "we're sending the same talk as Kauai, but at least Kauai is a paradise, BEND is NOT! The disconnect between 'what is', and 'what is said' is 180 degree's, and the truth is a person of wealth only has to spend a minute in this town to see the facts, in spite of www.visitbend.com, or www.gobend.com.
What Bend IS, IS a very sad little community being 'fast-tracked' to bankruptcy. The printing of this letter is the BULL's first attempt to start a debate.
The trouble is like, Homer has articulated, the 'builder/developers' running this town really do have a 6th grade education, and thus NO AMOUNT of logic will win the day.
The collapse of Bend will be 100% emotional.
In summary the 1,000's of 'creative PR types', in this town see that their MILLIONS & MILLIONS cash-cow ( taxpayer financed ) is ending, what is going on is a reality check,... HOW IN THE FUCK do we re-brand Bend and sell what we have???
This is what is going on.
Something MUST be done quick, with 24 resort golf courses, and another dozen coming online in one year, they ain't going to sell if something is done quick about the 'real life' fact that Bend is just a Desert Island with a Walmart HUB.
I personally DON'T think they can put Humpty-Dumpty back together again.
Post a Comment