Thursday, August 16, 2012

A fun idea to contemplate, a nightmare to do.

When just even contemplating an enterprise makes you tired, it's probably something to avoid.

It's not the risk I'm worried about. It's the stress and the work.

If I was five years younger, I might do it. It's not my age that worries me, it's the time I'd have to extract the initial investment from the enterprise. That plus, for a number of reasons, even if it was successful, it would probably be difficult to sell for anything near what it would probably be worth.

Finally, so many things would have to go right, that I can look down that path and know it is extremely unlikely. More likely, it would be double the time and double the expense, and ten times the stress. I know this, because I've done it before.

There is only one of me, and I own a store that is doing well, and I can't split myself in half. Linda is busy with her own business, so that isn't an option either. Therefore...

Besides, I've been down this road before, and it's worked about half the time. The half the time it's worked is when I was in one store, and Linda was in the other. So....

Anyway, it's been fun to plan without actually doing it.


Leitmotiv said...

oh stop teasing... what idea?

Duncan McGeary said...

I realize some people think, "Why not try it? You risk some money and if it doesn't work, then at least you tried."

But that is underestimating the consequences, I think.

It's like someone going into a marriage, thinking they could always divorce. But they'd be woefully underestimating the emotional and physical and economic costs of such a thing, the endless complications that will arise.

Maybe the emotional cost of a business isn't as much, but it's there. The cost of failure, the cost of doing that instead of something else.

But you just can't underestimate the costs of doing it.

Someone once said to me, a second marriage is a triumph of hope over experience. I think opening a second business is the same thing.