Amazon, Amazon, Amazon.
I hope nothing comes along and knocks you out. Because if something comes along, then you will have spent years and years making no profits to no purpose.
What could come along? Hell if I know. I just know that something always comes along. Something no one sees -- a technological leap, a new business model, a entrepreneurial genius, something....
That's why it's smarter to make profits as you go along.
Hopefully, there will still be some infrastructure outside the company that is still left to pick up the slack.
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