there's always sumpthin....

and sumone....

Sure enough, as soon as DC announced they were backtracking to 2.99 cents on their comics, there were some complaints about how this was going to cut into retailer's profits.

Possibly. Maybe even probably.

At least in the short run.

The argument that people aren't suddenly going to start buying comics they haven't bought before is probably true. But it doesn't take into account that most new titles will be more attractive at the new price point, and there are always new titles.

It's also true that people will buy good comics at 3.99 and won't buy bad comics at 2.99, but that seems to beg the question.

Hopefully, they'll buy even more good comics at 2.99.

At any rate, my reaction to this will to be to order MORE DC comics, AT LEAST to the dollar amount I'm currently spending, and possibly beyond.

It will allow me to order an extra Green Lantern or two, an extra Batman or two, and an extra few copies on any new series, and so on, and I'm betting that opportunity will be rewarded by sales that will make up the lost margin.

Even if that doesn't happen, I still think it's better to have a viable sustainable price point than a price point that is permanently off putting.