We beat last year -- by a big 2%.
Up until last month, we'd beaten last year 14 months in a row. Last month was way down, however. This was due to the New 52 surge last year.
Since that surge continued on into October, I thought it might be difficult to beat last year, but we managed it.
November was really low last year, so we should be able to beat that.
December was high; so that might be more of problem.
After that, I think it will probably be more back and forth on the totals -- we'll be running up against good months from then on.
COMICS: -23%. This was expected, because of the outlier numbers from last year. About the same as the year before; which isn't actually all that good. I think the overall trends for comics aren't great, with the occasional gimmick or event pushing sales up instead of underlying strength.
(Comics + Graphic Novels) I do a mix of the two, which I haven't been listing in these reports, but think I'll start: -13%
CARDS: -60%. These numbers are small and easily influenced by a few sales.
CARD GAMES: +32%. The increase is nice and reflects the strength of the new Ravnica release. Even more encouraging considering how badly they were doing last month.
GAMES: +60%. Obviously very encouraging. Every year around this time I look at the game market and try to decide if another good Christmas is possible , or is the mass market making inroads? I've decided it looks strong enough to give it the full go.
BOOKS: +16%. While the overall trends in much of what I used to carry seems to be on a downslope or static, the books and games continue their steady rise. So glad I went there. These two categories run about 25% through most of the year, but at Christmas they can be as much as 40% of sales.
TOYS: +13%
GRAPHIC NOVELS: +6%.
Overall, I'm pretty encouraged.
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