In times of extreme change, people are willing to admit things that ordinarily they would deny.
DC Comics head honcho's are being interviewed all over the place, and are admitting -- even emphasizing -- that sales are so bad and trends so dire, they HAD to make drastic changes.
Which is an interesting marketing plan.
Apparently, the 2.99 price didn't increase sales, but they maintain that sales might have been even worse without the change. They admit that the characters were getting tired, and they just needed the ability to tell the stories they wanted, without being hobbled by continuity.
Event Fatigue? They just say that the events weren't good enough, not that there is anything wrong with events. And they kind of brush off the "Not enough Kid's comics" questions. (Which, they rightly should. It's a non-starter, much like asking why people don't buy comics despite the movies.)
Meanwhile, over at Barnes and Noble, they're trumpeting the huge increase in digital sales.
But what caught my attention was that sales of book/ books in existing stores only declined by
Hardly a dire drop. Especially considering that all the efforts have been put into digital sales. If they had put the same amount of money, time, and space into book/books, chances are those sales would have been higher too.
You know, instead of having a kiosk facing the front doors that proclaims: "We're obsolete!!!"
6 days ago