I always have to remind myself I'm a little fish. I'm not the main character. I'm not the shark, I'm the minnow. 

But I'm an old and wary minnow.

Every retailer website has a hierarchy. I mean, that's just the way it is; really, it probably couldn't be any other way. 

But whenever I slave over what I think is a thoughtful post, I somehow expect I'll get some reader comments. But compared to the big fish retailers, it's seems like very few other retailers read my post. Or at least, they don't comment. 

Little fish.

This post sounds so pathetic. The very first post I write after saying I'm going to be more candid. Hah!