I noticed in today's Bulletin article on Taglines, that the Bend bookstore, Between the Covers (I always want to say, Under the Covers, for some reason) has a nice little tag.
"Book lovers never go to bed alone."
Nice. Sly and cozy, just like the name of their store.
So I thought Pegasus Books should have a tagline.
"Pegasus Books -- Buy a Damn Book."
Says what I want, but there is something inelegant about it.
Pegasus Books -- Buy a book, you illiterate wretch."
Better. Still says what I want, but there is still something...oh, I don't know...blunt? about it.
"Pegasus Books -- Show some parenting, and buy your kid a book."
Or how about:
"Pegasus Books -- Comics -- Smarter than you are."
I think I'm not quite getting this marketing thing.
Anybody have any suggestions?
"Pegasus Books -- older than our customers." Tim
Pegasus Books -- Where imagination takes flight. Olde Dame
Pegasus Books -- Fascinating reading is just around the Bend. Olde Dame
Pegasus Books -- Where books wing their way into your heart. Olde Dame
Pegasus Books -- Just Who the Hell is Oprah? Dunc
Pegasus Books -- What do you mean you want change? Dunc
Pegasus Books - Buy this book or we'll kill this puppy. Bruce.
Pegasus Books -- Make a deal, or we'll club a seal! PopGoesBend.