This new Magic release is going to be an interesting experiment. Today is going to be a test, though it may be too early to draw conclusions.  

I can't think of a time when we've had all these particular circumstances at the same time.

The eternal retail conundrum: Supply and Demand. 

On one hand, we have a supposed "hot" product that I have been able to order a lot of; as I've always said, selling hot product isn't hard, getting enough material in stock to sell is the hard part. I have this weird feeling that while most stores are not getting as much material as they usually can sell, I'm getting more material than I can usually sell.  

So it's a gamble. Already today, the day of release, the prices seem to have moderated online. However, it also seems to be sold out most places and we have plenty in stock. Not everyone wants to buy in advance, not everyone wants to buy online.

One good thing about ordering so much product is that I can sell a large part of my order at "regular" prices. I'm always more comfortable at SRP. But with hot product, you have to be careful. Another saying I have--it's better to have product at higher prices than to not have any product at all. But preferably, we can have both SRP and sufficient supplies. 

Sure FOMO exists (Fear of Missing Out). But conversely, everyone will always have the fear that they are paying too much and prices will drop. That fear is why people are willing to pay in advance, but that fear is also why they might also want to wait and see.  

During Covid and more recently after Pokemon seemed to suddenly sell out everywhere, my experience told me to buy everything I could get, every chance I got, even at higher prices. That worked very well at the start, but lately I've noticed that I'm able to get more than I'm actually selling. Which would seem to be a warning sign to back off. 

I've also ordered extra product outside normal channels at higher prices. So far, every time I've done that, it's been a step too far. So I think that is where I need to draw the line.  

There is a possibility that it could all be a flop. I'm betting otherwise, but I've certainly had that experience before. Back when I was doing sports cards--the nearest example of what's happening now--I would often itch to buy tons of some product and then only see it flop. But just as often,  the product would be a hit. My general sense was that they cancelled each other out. 

What saved me was that I didn't have the money to gamble all that much.  

This time I do. 

My main supplier has proven somewhat reliable in offering more material over time--but it's spotty. Some product they continue to offer and some is never offered again, and damned if I know which is which until I've already committed.  

All of this stuff will sell over time. I don't know, maybe Sabrina will benefit more than I will. However, I have no problem with handing over a thriving store to her.