There is something off-putting about the pervasiveness of Star Wars.
It is no longer mine, it no longer something special. It's about as special as McNuggets.
Everyone is both into it and weirdly blase about it. About as blase as anything else that is so widely available.
The movie will be one thing, it will be good or it will be bad or it will be something in-between. But the culture of Star Wars has been watered down to nothing.
I know this sounds weirdly nerdly elitist, but I can't help it. Bleh.
I remember when Dark Horse did their first Star Wars comic years after the movies, but before the prequels. There were actually people who questioned it, other people who weren't aware of the comic for a long time. It could still slide under the radar. People fought over the toys, but it was the same people.
Now it is literally everyone. Everyone.
Even the prequels, as big as they were, still seemed more nerd than mass culture, though of course they were completely mass culture, but somehow they were still...different, special.
Nothing feels special this time. It's about as special as white bread and milk.
6 days ago