Right or wrong, I've decided to keep the store fully stocked till the end of the year. We've already set aside 2/3rds of the profit we were hoping to achieve.
Sales may well cover the difference and give us even more, but I'm not going to change the goalposts. If business falls of drastically because of weather, I'll rethink it.
I'm doing this because there is no point loading early next year with the need to buy more stuff. I'd rather the expense went into this year because I'm pretty certain next year won't be as spectacular. So it may save me a couple thousand in taxes.
There's the temptation to let orders slide at the height of Christmas. The stuff probably won't arrive soon enough to make much difference. Sales are going to be high, either way. Customers understand that you'll be running out of some material.
But then all that happens is that you need to reorder during two of the slowest months of the year, January and February.
I mean, there is no reason to starve the store for false profits.
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