Are Pokemon and Magic becoming a bubble?

The thing about a bubble is that it's very difficult to know. Almost by definition, you're inside the bubble. You have to do a mental jujitsu where you purposely place yourself outside the bubble, which is easier said than done. But I'm going to try.

There are distinct signs of a bubble. Increasing brands, increasing gimmicks, increasing prices. People hoarding product, speculators, sell-outs when offered, influencers trying to get everyone excited, and so on. 

But the biggest indication of a bubble is more intuitive. Simply put: does this seem completely off-the-wall, batshit crazy?

Thing is, you really DO know it when you see it. 

For instance, the housing prices in Central Oregon are high and are rising. But, whereas I just KNEW there was a housing bubble in the early aughts that continued to get crazier and crazier, I don't think prices alone are an indication of a bubble. I think there is high demand currently in Central Oregon, and while the market is obviously being manipulated to some extent, it's nowhere near as nuts as it was back then.

Prices pretty much need to double and triple and quadruple in a short time for something to be a bubble to me. For instance, in early 1994, I realized that my comic orders were double in cost than what I'd earned in retail the previous year. (In other words, I was ordering 4 times the product to fill the presumed demand.)

I should have trusted my instincts.

I'd already been through one bubble in the late 80s. Sports cards had doubled each year for four years in a row, and then--for us at least--it collapsed. That was my first bubble. I always say, everyone gets one bubble that isn't their fault. All bubbles after that are on your own head.  

After the comic collapse, I got pretty canny about how to deal with bubbles. We did very well with pogs, beanie babies, and the first incarnation of Pokemon, because I understand the dynamics and was able to benefit without being hurt. 

Since then, while I've seen hot product come and go, I don't believe we've experienced a bubble since.

So far I'm coming down on the side of Magic and Pokemon being very hot, but I won't be entirely surprised if the market collapses. The difference is, like comics, there were be a continued demand for Pokemon and Magic, though perhaps at a much more steady pace.

I'm good with a steady pace. If I have to absorb the overstock for the next couple years--or even let Sabrina get the benefit later on--we'll be fine. We have the resources to withstand a collapse. 

Meanwhile, I admit I'm just as much a gambler as some of my customers; I just have more experience at it.