POP CULTURE. POP POP. POP CULTURE.
Much as I like writing my little essays, I'm beginning to realize that might be some heavy going for casual visitors. I'm going to split this blog into two parts every day. The first will be about what's going on in my business (or my life, which is usually the same thing.) The second part will be one of many of my hobby horses. Anyone who has been a customer of mine for long has probably already heard my screed.
The fun thing that is happening at the store, is that I have been adding NEW books. I've got limited space, so I'm picking the very best books I can; books I've read and loved, books that get enthusiastic recommendations from readers, books that have a cult following. I've established accounts with a couple of new distributers, which has opened up a whole new world of possibilites.
I've always been partial to fantasy art, from the first time I saw the Frazetta cover of a Conan book and the first Hildebrant Lord of the Rings Calendar. But it used to be extremely difficult to find much. I slowly accumulated about 500 coffee table art books, which sold rarely, and once sold were difficult if not impossible to replace. Suddenly, with access to mainstream book distributers, the floodgates have opened.
I moved from fantasy art to pin-up art, to pulp fiction art, to retro-futuristic art, pop-bot art, to cartoonists like Edward Gorey and Charles Addams, to children's books, and so on. I've got a category of books that I've been trying to figure out a name for: goth books, funky books, whimsy? My best selling series right now, for instance, is ME WRITE BOOK, and IN ME OWN WORDS, by Bigfoot. I just know what I like when I see it, or hear about it.
Impossible to organize. By artist? By category? By author? By publishing imprint?
I've been trying to be intuitive about it, but most of the material is being overlooked even by customers who I know would like it. Having a store four times my size would be one answer, but I'm reluctant to leave downtown now that is actually works as a retail center. So the vast majority of this wonderful pop-culture material is sitting on my shelves, spine out, being ignored by my regulars and by casual browsers alike. Frustrating.
I'm noticing an interesting reaction by the customers. New books like LISEY'S STORY, by Stephen King, THE RUINS, by Scott Smith, and THE ROAD, by Cormac McCarthy are considered mainstream by most people, although by any real definition they are genre books.
For instance, I was talking to a customer yesterday about JONATHON STRANGE AND MR. NORRELL, a book which she loved, and which I was lukewarm about. But when I called it a fantasy, she objected. "I don't read fantasy."
So: I don't read fantasy.
I read JONATHON STRANGE.
Therefore JONATHON STRANGE isn't fantasy.
I've been trying for years to break through these pre-conceptions, without much success. As far as I'm concerned, it is all one big continuum, from books with all words and no pictures, to books with all pictures and no words, to everything in between. WHERE THE WILD THINGS ARE, is as great a read for an open-minded adult as it is for a kid. The Carl Bark's UNCLE SCROOGES read almost better for an adult than for a kid; in any event, it is pure overlooked genius.
So I try to convince people to being open-minded, and at the same time try to remind myself to be open-minded.
5 days ago