Sorry I haven't posted anything lately. I do write a lot, but I keep it private sort of as a diary.
I'm continuing to take a break from writing. I mostly fulfilled my ambitions there: more successfully than I expected, less than I'd hoped. It is a very overstuffed market, to say the least. Hard to make any headway, especially with all the preconditions I set for myself: 1.) That I wouldn't do any promotions that were stressful, thus eliminating most promotions, and 2.) That I wouldn't do any promotions that were demeaning, thus eliminating what few promotional efforts were left.
I kept writing as long as opportunities presented themselves. It seemed like doors kept opening, if only a few inches--but I'm pretty good at sliding through those narrow cracks. But eventually, the efforts began to stall. There were a few setbacks--mostly from my publishers not following through at opportune times, but that's the nature of the beast.
Meanwhile, the store is doing fantastic.
I decided to dedicate the last two years of my ownership of Pegasus Books to minding the store. I've concentrated on buying books for the store over the last couple years: Identifying, Ordering, Stocking, breaking down boxes and packing material. It has turned almost into a full time job. But every time UPS brings in 20 big boxes of books, I remind myself--that is how many books we're selling.
I originally hoped to maybe gross a grand a month in books--instead, books now account for 60% of our total sales. If I take books out of the equation, we'd be doing about the same business we were doing in 2019. You do the math.
We are on pace for an all-time record month in July, beating last Christmas. Five very hot days ahead of us, so we may not quite make it, but WOW.
I'm pretty good at identifying books. This isn't bragging--it's just how my brain works. I seem to be able to ferret out perennial bestsellers and then keep them in stock.
Doesn't hurt that Magic and Pokemon are selling like crazy, that I've been able to stock the store with more toys than ever, that comics leveled off about a year ago and have been slowly going up again. Everything seems to be firing on all cylinders.
It's late in the game, but it's also very fun and gratifying.
No comments:
Post a Comment