Friday, July 11, 2025

The dreaded "B" word.

Okay, I've been wondering. Should I start using the B word?

Our sales on game cards has more or less doubled, and they had increased dramatically for the previous years as well. We're selling out our allocations. The prices are increasing with every set and there are lots of people in the game.

So you can't keep exponentially growing for long. People's incomes aren't doubling and doubling. 

The allocations are happening because everyone is trying to get a piece of the pie.

We went all in on Final Fantasy Magic. I thought it would be a bit of gamble, but it paid off. However, I was hesitant to go that deep on the next two waves: Spider-man and Avatar. 

I needn't have worried. My allocations are much smaller, so I can only do what I can do.

So should I be using the B word?  I didn't have enough information. TCG cards are a sideline for us. As an example, it too me way too long to understand that actual players were focusing on Commander Decks. I was ordering very little of that. Nor did I understand how Collector boosters had supplanted Play boosters as the main focus of collecting.  

Well, this morning I listened to a podcast by a big game store guy. And it was like reliving the the sports card market of the late eighties/early nineties. I mean, almost word for word, what this guy was saying was the same kind of thing I was saying back then.

He revealed information I just didn't have. And the conclusion was pretty clear. 

We are in Bubble. 

Thank God I'm not that guy. Thank God TCG's are a sideline and not the main focus of our store. 

I'll need to be careful, and I can't avoid running some risk. The Bubble is only about 50% inflated in my estimation, which is a wild guess. But that means there is only about 20% left in the bubble to be doing things the same old way. 

I'll need to watch carefully and not wait too long.  

Thursday, July 10, 2025

Told myself to start waking up earlier, thinking around 7:00 or 7:30 would be about right. My ratbag brain apparently went, "Oh. You want to wake up earlier?  5:30 it is!!!"

 

I think going in early to put away books is so enjoyable because I'm able to accomplish so much without the stress of dealing with people at the same time. (Dealing with people is a full time job, heh.) Displaying product in as clever a way as I can come up with has always been a creative and satisfying thing for me. There is something peaceful about an empty store, half-lit, full of cool stuff.   

 

Had a semi-slow day, which at almost any other time in the store's history would have been a good day. My heart sank. 

You'd think after 40 years I'd be immune to being whipsawed by daily totals, but if anything, that feeling is reinforced by the number of times it was a warning. 

Next day, sales went back up again. Still, it bears watching. (Though the only real danger is that I won't keep breaking record sales...) 

Good thing about ordering daily from Ingram is that I can keep firm control over the budget and adjust accordingly.  

Wednesday, July 9, 2025

I think in some ways, the non-communicative nature of other retailers helped me find my own way. I mean, I was aware of general trends. Over time, I learned on my own to separate the myths from the reality of retail. 

But the "secret sauce" as one retailer said to me when I inquired a little too inquisitively about what was working for him, that remained cloaked. 

Kinda silly, really. I mean if something works for one retailer, it doesn't hurt them if it works for another retailer. In the end, we're individual units dealing with the public. How we deal with the public will be different. A different vibe. 

I know, that's a little muddy sounding, but I've been trying to figure it all out for decades. 

I decided that there is very little I could reveal about my business that would actually hurt us. I've seen only one drawback to being candid with another retailer: I have to be careful not to use anything they say to me in a way that detracts from them. Not that I think it would, but I don't want there to be even a whiff of that.  

I never asked for specific numbers, though that would have been hugely illuminating. But I was curious about general trends: What do you think works here? What doesn't work there?

Unfortunately, my worst experiences with a competitor was at the beginning (40 years ago), a guy who decided to try to take us down by predator pricing and bad mouthing. It was such an extreme example that I worried every time a competitor opened a store. I would try to take a hands off approach, but I would eventually go into their store and greet them as friendly as I could be and tell them I'd be sending people their way any chance I got.   

Honestly, how well another store does doesn't impact on me. But that's not the way most people think. I firmly believe we can co-exist and thrive. The trick is to do your own thing. 

 

How refreshing. Made an order with Ingram on Monday, put the books away today. Replacement copies I know I can sell.

Meanwhile, I'm supposed to get orders I started building three weeks ago from the publisher/distributors over the next few days. 

That's it. That's just too long to wait. I'm using Ingram the rest of summer, probably doing an order every day. Every book they have in stock that I want, I'll order. 

There are perennials that I can order from the four publishers that can be backstock, but I only order backstock when I'm ahead. It's a bit of a luxury. Right now, I can't afford to lose the Summer traffic. 

It's a flaw in the system for sure. I tell you, if Ingram would give me a larger discount for non-returnable books, they'd get most of my business. For some reason, they don't have that option.

I went into the store at 8:00 this morning, which a few years ago would have been inconceivable. I have a set time I go to bed: 12:30. Any earlier and I awake early and can't get back to sleep. But lately, I've been waking up early anyway. 

It's a lot less stressful and much more productive to do the stocking while the store is closed. I can keep my concentration, I can move freely around the store without dodging, or worse, dislodging the customers, and I can make changes without worrying about disrupting the flow. 

 

Made the order and it even qualified for the secondary warehouse. I know they will arrive before this weekend, not two weeks from now. Enough chasing discounts. 

I also rediscovered something I once knew. It's twice as fast to order from one website which is functional than assembling two websites and three emails. Duh. 

So that's what I'm going to do for summer. I will continue to throw backlist orders at the publishers, but everything else is going to be faster from now on.  

Tuesday, July 8, 2025

I'm nothing if not inconsistent. 

After all my going too and fro about timeliness vs discount, the third element of the equation has come to the fore: accuracy.

I tried to do my budget this morning as I usually do on Tuesday and the truth is, I can't tell how much I owe Simon and Shuster, Scholastic, and Harper Collins. All I've got is a blizzard of invoices, some with as little as one title, and a couple of "statements" that make no sense to me. The dates seem all wrong, and the accounting is indecipherable, at least to me. I'm sure they make sense to an accountant, but it might as well be Algebra 2, which is the  only class I ever failed in high school. (I just quit going after the first few weeks because I couldn't begin to understand it, even when I had my friend Steve Davies try to help me.

I've added up every bit of money I think I owe and I've added 5K to my reserve fund just in case. But I'm not sure I can go on like this. All I want is a simple statement each month: You Owe X Amount Of Money, so I can write out a check for X Amount of Money. Is that too much to fucking ask?

I went around and around with the credit rep from S & S and we didn't seem to understand each other one little bit. "How much do I owe?" I ask.  "Which claim are you paying?" she answers. "How the hell do I know? You tell me!" and so on. 

So I've made a drastic decision. It's Ingram for the rest of the summer until the smoke fades. Sure I get 10% less discount but by God, I get the product the very next day (not two weeks!) and I know exactly what I've spent. I've always chosen timeliness and accuracy over discounts, all things being equal. 

So the quandary continues.   

No wonder Amazon is eating up the book world. Their search engine is a marvel and they get stuff to you promptly. Doesn't help me, as a retailer much. I mean, obviously, it hurts. But I can understand why it's happening.

The Big Five are still in the stone age, as far as I can tell. 

Penguin Random House at least has a way for you to order online directly with them, and know exactly what is in stock. But then...they split the damn order into a dozen little shipments with a dozen little invoices that come in on a dozen different time schedules. So they're halfway there. 

But the others? Might as well be writing them letters.   

Monday, July 7, 2025

 

After sales dragging all day, we had a burst in the last hour, including I believe, a box of Final Fantasy. (Which makes me feel better about buying another couple of boxes from Mag. Ex.) 

We're on a great pace.

A huge number of books showing up this week, basically two weeks in one. (I neglected to hit the "Send" button on the order the week before last.)

The massive volume of books means I will need to go in early every day for the rest of the week. 

I don't mind. I kind of like it. 

I just ordered 20 Pokemon Pop figures, not so much because I think they will sell fast but because they can be protective coloring. There is barely enough Pokemon product available until the new stuff shows up later in the month. We could possibly have gaps in our displays, which I don't like. So if nothing else, we'll have some nice toys to offer.  

I'm having more fun than I've probably had in the entire history of the store except in the run-up to the baseball card crash. After that, I was leery of all such bursts, and more focused on trying the fix the damage of each successive bubble. (Including the housing bubble.) This time, we are not in debt, we're not over-extended and the overhead is well within bounds. 

We'll be fine either way. 



 

Saturday, July 5, 2025

Still struggling with the choice between ordering direct from publishers at 10 to 15% better margins but waiting ten days for the books to show up, or paying lower margins from Ingram and getting the books a a very timely couple days later. 

Question is: how many sales are we missing during those eight days, multiplied by the basically 2/3rds of the books we're currently getting from publishers? A lost sale in not only about the lost profit, it's also a failure to meet the customer demand, and that's something you don't want to do too often. 

When it was just Penguin Random House, I chose to order from only Ingram during Christmas. Makes no sense to order a book from PRH on the 10th of the month and at best have a couple days before Christmas to sell it. But that was only 1/3rd of the books, not 2/3rds. 

The same is true during Summer. Really, there are only about eight or nine weeks of summer after July 4th, which is real kickoff for increased sales. So in 63 days, I can order books from publishers maybe 5 times, or I can order from Ingram more than twice as often. That's a lot more books in on a timely basis.

But there is another phenomenon going on. During summer and Christmas we are getting customers for which ALL the books in stock are new to them. They usually aren't coming in for specific titles, but for a wide selection.

And by ordering from each publisher each week, a wide variety of books are coming in all the time. 

Ironically, it's more important to have every important book during the slower months because every customer and every sale counts.

This is Summer week is where I decide whether to switch from publisher ordering each week, knowing that each book I'm ordering will miss roughly 20% of the summer, or to ordering from Ingram and losing less than 10% of the selling period.

Of course, I can finesse this quite a bit. Often I'll order from both Ingram and publishers for books that I'll probably need more copies of.  And the flow of product is so much stronger than it used to be that there is a better then even chance that if I don't have one title the customer wants, I'll have another.

So I'm sticking to the publisher discounts for now even though it will be a dagger in the heart every time a customer asks for a book we could have had in stock, but instead have to tell them, "It's on its way..."