I think in some ways, the non-communicative nature of other retailers helped me find my own way. I mean, I was aware of general trends. Over time, I learned on my own to separate the myths from the reality of retail.
But the "secret sauce" as one retailer said to me when I inquired a little too inquisitively about what was working for him, that remained cloaked.
Kinda silly, really. I mean if something works for one retailer, it doesn't hurt them if it works for another retailer. In the end, we're individual units dealing with the public. How we deal with the public will be different. A different vibe.
I know, that's a little muddy sounding, but I've been trying to figure it all out for decades.
I decided that there is very little I could reveal about my business that would actually hurt us. I've seen only one drawback to being candid with another retailer: I have to be careful not to use anything they say to me in a way that detracts from them. Not that I think it would, but I don't want there to be even a whiff of that.
I never asked for specific numbers, though that would have been hugely illuminating. But I was curious about general trends: What do you think works here? What doesn't work there?
Unfortunately, my worst experiences with a competitor was at the beginning (40 years ago), a guy who decided to try to take us down by predator pricing and bad mouthing. It was such an extreme example that I worried every time a competitor opened a store. I would try to take a hands off approach, but I would eventually go into their store and greet them as friendly as I could be and tell them I'd be sending people their way any chance I got.
Honestly, how well another store does doesn't impact on me. But that's not the way most people think. I firmly believe we can co-exist and thrive. The trick is to do your own thing.
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