I panicked when I thought we were only getting a few elite trainer boxes of the new Pokemon. I bought some more online from Amazon at a higher price. 

As it happens, we paid about what we intend to start selling them for, which is crazy. But it will extend the inventory farther and we'll be making enough of a margin the cancel the error. 

And really, what is our purpose here? It's to have stuff when people come in. That's our competitive feature: to have a wide variety and depth. 

We're in a weird sort of zone where we are selling at only slightly above replacement costs. (A good rule of thumb is to never sell below replacement costs.) But that price has started to turn off demand. Nevertheless, I feel it is extremely important to have product in stock when customers come in. 

What we're trying to do here is position ourselves for the future. If we can have enough leftover of the current release to last into the next release then we have two brands available, and we can extend those into the next release, we have three...and so on.